In a culture where we want to perform better and have nutritional quick fixes, we need to become aware of the marketing campaigns that are designed to satisfy those desires. For close to a decade, energy drinks have quickly gained popularity among teens and young adults.
Although energy drinks supply a temporary boost to energy, this burst of energy comes from the added sugar and caffeine. Caffeine is a stimulant that can cause rapid heart beats, irritability, anxiety and insomnia. Sugars can cause weight gain and tooth decay.
Marketed to children and young adults between the ages of 12 to 24 as performance-enhancers, some energy drinks are specifically marketed to kids as young as 4.
There have also been reports of people, including teens, with serious medical problems after consuming energy drinks are on the rise.
The bottom line is that energy drinks provide no real nutritional benefit or performance enhancement and we should use caution before consuming them.
Pam Andrews, Certified Zumba® Fitness Instructor | Bear, DE | 302.438.7779 | ZumbaWithPam.com